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Writing Good and Catchy Titles, The Key to Generating Traffic

By Edited Nov 13, 2013 0 2

Writing Good and Catchy Titles, The Key to Generating Traffic.

How many times have you clicked on are articles just because the titles screams at you. A few days ago on www.hubpages.com, I was searching for articles about money and writing. I glanced over a few of the articles in the search list until I got to the article that says "Money doesn't talk, it Swears". That was it! I had to read the article and find out why money swears. I later discovered that Bob Dylan wrote a song containing those words. Anyway, the point is it got my attention and I read the article. When you have been using the internet for a few years, your eyes tend to glance over a lot of information trying to find that unique title. It is like finding a needle in a haystack. How can you take advantage of this and get more traffic to your site? For those new to online written, you will not really be bother about you title. You will feel that the content matter more. That might be true, but how would a potential reader know that your content is worth is time? A catchy title is the key. Most readers make their decision to click based on the page ranking. That is to say that the first few articles that appear on the search engine list. If your site is listed that high, readers would then like to know If the content is really what they are searching for. That is where a good title can play to your advantage. Apart from the title, the first few sentences also have a role to play. If the title is catchy and the first paragraph is really interesting, then readers know they have to continue reading. It is just like a song that starts with a catchy beat. You might start dancing to the beat even before the singer starts to serenade you. Introduction is the key. How do you achieve the same with you articles? Here are a few suggestions.

Search: Try to do a Google search to test the title you are about to use for your article. You will not be the only one to write about a particular subject. How your article rank will depend on how unique and relevant your title is. What is relevant? When Google goes through you site. It will take into account how many times a particular word is used. To help you understand this, you could do the following test: Type any verb into your Google browser. The likelihood of getting Wikipedia, Merriam-Webster and other online dictionary is great. Why is that the case? Because Google will assume that you only want to know the meaning and usage of that verb. Online dictionary will use these words multiple times in a paragraph or sentence. The verb being used with that frequency will tell Google that those sites are relevant to what you want. If you were to type a full sentence, like "what is bootyism?" Google will show other sites related to the sentence and not just online dictionaries. Below are examples of how you can be creative with your titles:

Make money Writing for Infobarrel. You could transform this title to the following:

Writing for Infobarrel brings in the dollars, Infobarrel helps your writing make money, All the money you can make writing on Infobarrel, I love making money writing on Infobarrel, Monthly salary writing on Infobarrel, Endless dollars writing with help from Infobarrel.

Another Example, How to lose weight

Lose 2 kilos every month the easy way; Losing weight has never being easier; How the weight just drops off , losing weight almost unbelievable, I never thought I could lose weight until, I feel healthier after I lost weight, Losing weight the easy way.

Final example, Mother's day gifts

Gifts your mother will die for; How to make mummy happy on mother's day; Gifts that mummy will appreciate on mother's day; Gifts ideas to impress on mother's day; the joys of giving on mother's day; the only gift mothers want on mother's day.

There is so much competition on the internet and you could learn a lot from how newspapers report their headlines. At times they exaggerate a title just to get you to read. An example of this will be the current oil spill in the gulf of Mexico. "All the fishes in the gulf of Mexico are dead". You probably know that it is not true or that it is not possible but you will still want to find out. Newspapers also intentionally write a controversial article. An example of a controversial catchy title will be, Homosexuality is a disease? You notice the question mark. The article's catchy title will get you interested. The journalist behind it might then mention a dodgy scientific report. Does it matter if the report is based on facts? The journalist doesn't care. He is only interested in creating controversy. Articles like this will get people reading and commenting. At the end of the article, you might read a disclaimer stating: this article does not represent our point of view and blah, blah, blah.

For readers to click on your article, you have about 5 seconds to make an impact. If you fail then your potential readers will move on. Writing good article is not enough to get traffic to your site. The title and introduction are very important and can make or break you. It does require a bit of mental dexterity to be able to move away from what you are comfortable with. In the world of writing for residual income, you really need killer titles. It does make a difference! It might take months or coaching from someone with experience to figure out how to make this work for you. The more you write, the better you will become at being creative with your title. Remember creativity is not the same thing as deception. If people click on your article and you did not deliver on what the title promises, then they will be out of there before you could say "bob's your uncle"



May 9, 2010 5:21am
I like that you gave examples of how a title could be reworded. The right title makes a big difference to views.
Oct 10, 2010 11:02am
Nice article. Made me rethink my titles!
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