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Writing Smartphone App Reviews

By Edited Apr 1, 2016 1 0

Writing smartphone app reviews is a great way to promote your favorite apps and help your fellow smartphone users. There are also times when writing smartphone app reviews can be profitable. You will probably never earn much money from writing a single review, but there are other benefits that may be as good as money. By establishing yourself as a reviewer of smartphone apps, you might be contacted by companies to help them alpha or beta test software. If you have ever wanted to be involved in building a piece of software, but don't know how to program, this is a great way to become influential.

Writing smartphone app reviews may be financially profitable too, but not on a grand scale. Each review you write can earn you a couple of dollars by selling the review to content companies. More often than not though, the financial benefit will be from app companies offering you free copies of their software.

Smartphone App Review: Publishing Your Review

There are various smartphone app review websites where you can publish your review. Some of these sites will pay their writers with cash, others simply give a byline with a link back to your own website. After a relationship has been established with the review website, they may offer to obtain smartphone app codes for you. Others require that you obtain the codes yourself.

Writing a smartphone app review to be submitted as guest posts on another blog in your niche is a way to drive traffic back to your own site. You probably already have a relationship with other bloggers in your field who would welcome a guest post. Find a smartphone app that would be appealing to both of your audiences. This is a way to expose the other blog's readers to your content.

Posting a smartphone app review as an article at an article writing website like InfoBarrel is a great way to earn residual income on your writing. There are other article writing websites like Constant Content that will market writer's work letting them earn when an article is published. Long term, you may earn more money off of a site like InfoBarrel if the smartphone app ends up being a popular one. The payment you can earn on a one time sale from Constant Content, or similar sites, may be the best you could hope for if the application review does not drive much traffic.

Smartphone App Review: Finding Apps to Review

Initially you can start with free smartphone apps. Whether these apps are for iPhone, Android or any other smartphone there are plenty of free apps to choose from. As a smartphone user you already have many apps that you use on a regular basis. These should be the apps that you review first. It will give you a chance to hone your writing skills without feeling any kind of obligation to an app publisher who is waiting on your review.

Many times smartphone review writers will write a review in exchange for a free copy of the app. Some review networks require that the app be provided free to the reviewer and others refuse to publish a review unless the reviewer paid for the app themselves. It depends on how you choose to work and whether the place you are publishing your reviews has a policy on how smartphone apps are obtained.

It depends on the smartphone platform as to how many free codes an app provider can give out for their application. For example, Apple gets 30% of all the money from an application sale. They do not want iPhone app makers giving away hundreds of codes for paid apps and cutting Apple out of their commission. Currently iPhone app makers are allowed to give away just 50 copies of each version of their application. Therefore, it is possible to approach a smartphone app creator for a code in exchange for a review and find out that they have no codes available. Don't despair. If it is an app that you really want to get your hands on to write a review, then you can periodically contact the app publisher to see if they have any new codes to give away.

Smartphone App Review: Writing the Review

Following are some basic guidelines for app reviews. If you are writing for a website that has a particular format, you need to follow their requirements.

The first couple of paragraphs should be basic information about the application: name, main features and cost. Share with the reader the basic functions of the smartphone app and why you think it would help certain users in specific ways.

The next paragraphs should be more details about the features of the smartphone app. You don't need to write about every feature in detail, but listing as much information as you can will make your review more valuable to the reader and the app maker. This section may be one paragraph, or several. Much of it depends on the required length of the review and the complexity of the application.

These are some sample questions which should be answered in your review. Which features are most useful? Who is the smartphone app's primary audience? What features are unique compared to other apps in the field? You may or may not name the other apps to which you compare this one to. That is sometimes an editorial decision by the site you are writing for.

If you have any suggestions for how the app should be used, or how it could be improved, include that information towards the end of the review. Don't feel obligated to write a positive review if you thought the smartphone app did not deliver on its promise. However, if you are not the target market for the application, then keep that in mind when writing your review. In other words, if you are a 40 year old man writing a review for an app that is appropriate for a 6 year old girl, then don't write a negative review because the app did not fulfill some great dream in your own life.

As you close your review, if the smartphone app is available only in certain app stores, your readers will want to know where to get it. Include any affiliate links you have for the app or app store.

Because smartphone app reviews are usually short (200-500 words) they are good practice for writers learning to write direct, succinct sentences. With such a short venue you can't afford to waste words. Of course, this limitation is only in place if the review website requires it to be this short. However, it should not be any longer than necessary to give the reader the information he needs to make his purchasing decision.

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