Hey guys,
After placing Chitika ads at the bottom of our articles, we’ve noticed the click through rate for this position to be extremely high. So since Google Adsense generates substantially more than Chitika, we’ve decided to replace the right Google rectangle ad found on most pages with a Chitika ad, and we’re going to place a Google Adsense banner below every article.
We are hoping this increases the Google Adsense CTR by a couple percent, resulting in more money for our writers.
Chitika and Revenue Sharing
As you may or may not have noticed, we’ve been experimenting with Chitika over the last week. Our goal is to add it in conjunction with Google Adsense without having it reduce Google Adsense CTR. Rest assured if we decide to keep Chitika on the site we will be applying the identical revenue share to Chitika as we are using with Adsense. In order to see if it is financially viable we need to test it across our entire inventory or articles. We should have some solid numbers to base our decision on by the end of this week.
In the mean time, signup for Chitika so when we launch their ads to our users you are ready to go!
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