When I was first introduced to internet marketing and the power of earning money online I had very little idea of what SEO meant. So it doesn’t surprise me that there are business owners with websites that don’t know either. For those reading who are unsure of what it SEO means, it is an acronym for search engine optimisation. It pretty much describes the techniques used to get websites visible and ranking on search engines. For the readers who understand the importance of SEO, you will also know the many different ways it can be done.

When I continue discussions with the people who have sites but don’t do SEO I often find they have a site because it is a must to be a profitable business these days. Either they started up a new business and hired a web designer to create a site, or they had an existing business, needed a site and went for a local web developer and said “what do I need?”. Given the website is so important they get it printed on stationary, add it to their advertising campaigns and put it in the local phone book. The problem with this technique is it is still old fashioned. People must see your advertising or know your business name to find your website. Sure you will get people to your site, however your competition will be ranking high and getting more customers.

Recent studies reveal that 97% of buyers use the Internet to examine products or services in their local area prior to making a decision to purchase offline, with Search engines being the number one resource that they use to do their research. That’s precisely why having a small business internet site is an absolute requirement these days. Without having an online appearance a small business hardly exists, but without ranking well in Search Engines for targeted “buying” keywords it’s a losing battle.

Now how do these pages get to page one? This is where search engine optimisation is so important. SEO is about making your website optimised for search engines. The two types of search engine optimisation are on-page SEO off-page SEO. On-page SEO is about having your own website setup with the content in a format that is liked by search engines. Search engines send out 'robots' that run there feelers over your site and lets them know what it is about. If your website is about dog training the engines catergorise this and when someone searches dog training it rates your website against other websites on the same topic. Assuming your off page seo is the same, then if your on-page SEO is better than your competitions your website will rank higher.

The second form of SEO is off-page. This is any work related to optimising your site that occus on other peoples sites. This can be done without making any adjustments to your site or even touching it. The main way of doing this is by creating links from a website to your site. To those who know SEO this is called a backlink. Generally speaking the more links from other sites to yours you have the better you will rank.

There are many ways to create these links, you can use software to generate thousands per day to crappy sites, or manually do ten per day by creating accounts on sites and referencing your site. A lot of website promoting SEO will claim to create a lots of links to your site fast, and your ranking will improve quickly. Generally however your rankings will drop as Google and other search engines will regard them as spam and ignore zero value. Your ranking will increase, stay there for a bit, then plummet back down to their original positions, if not lower. So you time and money has been wasted. You will also find that future ranking improvements will take more SEO work and therefore more money.

Read more to find out the right way to build backlinks and increase your Google Traffic