Writing an ebook can provide extra revenue for writers. You can sell your ebook through Amazon, Clickbank, or through your own website. The great thing about writing your own ebook is that you write it once and earn for every sale.
Many freelance writers work exclusively for others. Why provide content for a one time payment and let someone else earn from it? Start creating your own ebooks.
If you are not sure where to start - here is a checklist.
1: Quality Information And Solid Coverage
There are ebooks that become instant best selling products within the ClickBank marketplace, while others take a bit of time to get off the ground.
The difference between winning ebooks and absolute failures begins with how well you know your target audience, as well as your ability to connect with them.
If you can read your ebook from the perspective of a customer who has purchased your book, desperate to find answers to their questions, you will be able to create a compelling information product that directly communicates with your reader, and truly stands out in the marketplace.
Consider the following when writing your book:
- Are you telling your story so that it directly connects with your reader?
- Are you answering the most common questions in your market?
- Are you writing your ebook so that it includes your reader whenever possible?
- Are you doing your job of showcasing the benefits of each chapter?
- Are you ending your ebook with an action plan that will help guide your reader into taking your information and applying it to their situation?
2: Offer A Unique Point Of View
The best selling ebooks always have one thing in common; they offer the reader with a new way of doing something. Whether you are writing a "how to" book, or are covering a topic that has been written about many times, you need to do your best to offer a unique perspective, a new way of doing things, or simply an easier strategy to get the job done.
3: Provide Proof of Authority
Regardless of how well you know your topic, you still have to reassure your readers that you are a credible source of information. Consider using research, case studies, statistics or facts to demonstrate your knowledge on the topic, and support your information.
4: Take A Personal Approach
If you consider the ebooks that you have enjoyed reading, you will quickly discover that one of the most enjoyable aspects of the book was the style or writing and personal tone that the author used when creating the product.
When you take a personal approach with your writing style, you allow your reader to feel connected to you. You also make the information easier to understand and follow, by avoiding textbook language or stale content. This doesn't mean that you should write your ebook so that it only tells your story, but rather that you focus on relating to your readers, and engaging them throughout the book.
5: Simplify Your Ebook
Keep your ebook simple and straightforward. Don't clutter pages with unnecessary information, or worry about page count. Write your ebook so that every page features some of your best content, and trim down any clutter. Your readers will appreciate your direct focus, and will find a greater benefit in being given a clear action plan that guides them along, every step of the way.
Think about exactly who your target audience is and make sure that your content matches their skill level. While you may be very skilled or experienced with the topic, remember that your average reader may not be, and that they purchased your ebook so that they could learn more from you. Provide examples and checklists whenever possible. It will help your reader understand your information and will guide them throughout your book.
6: Add Images To Explain Your Content
Images can be very useful in demonstrating a step, highlighting a strategy or guiding your reader through the paces. If you are writing a "how to" book, using images to illustrate each step of the process will make it easier on your reader to understand and replicate. When incorporating images into your ebook, make sure that you use a compression utility to decrease the file size of your book.
7: Give Your Ebook A Compelling Title
Many ebooks sell simply because of the title used. Titles need to be compelling, capture attention and speak directly to your target audience. Sometimes a book's title needs to change after the ebook is written, especially in the case where you may have taken a new approach or changed the initial focus of your book.
Take a close look at the titles used by your competitor's to determine what kind of keywords are being used. Focus on action words, or words that trigger an emotional response from your target audience.
8: Protect Your Work
The last thing you want is to see your ebook spread across the Internet as pirated copies, or worse, as someone else's work. Make sure that you take a pro-active stance in protecting the integrity of your work. You can do this by securing your product's download page so that only authorized buyers are able to access it. You could also consider adding encryption or password protection to your PDF file using various compilers and PDF converters online.
9: Proofread Your Ebook
If you have spent a lot of time writing your ebook, you may be tempted to just push it out into the ClickBank marketplace. Take your time! Proofreading your ebook is a critical component in creating the highest quality ebook possible. You need to make sure that the grammar, spelling, punctuation and layout of your ebook is professional. If possible, consider hiring a professional proofreader who can review your ebook. Sometimes it's difficult to catch mistakes or improve your ebook when you are the creator, so by hiring a professional proofreader you can benefit from a new and honest perspective.
10: Create An Ebook For All Operating Systems
You want to make sure that your ebook is viewable on all operating systems, including both PC and Mac. By creating a PDF file from your ebook, you will ensure that everyone will be able to read it.