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Wonder What Happened to Demand Media? It is part of Leaf Group

1
2,436 posts
Member since Apr 14, 2010

Hi Fellow InfoBarrel Writers!

If you are like me, I have wondered over the years what ever happened to the InfoBarrel Business.  Where it it go?  Does anyone run InfoBarrel anymore?  What happened to Demand Media, the company that owned it?

By coincidence, my husband (a stock analyst) was doing some research on a company called Leaf Group and learned that they are the old Demand Media, except they have expanded greatly to include a number of other sites such as LiveStrong and eHow (remember eHow???).  The Media portion of their revenue continues to shrink and is being replaced, somewhat, by merchandise, such as art, which they now sell.

When I read about Leaf Group, it only mentioned a few of its main media sites.  You would never know that InfoBarrel ever existed.  I thought that was very revealing, and I thought others would like to know a little more about what is going on ... or not going on ... with the company.

You can learn more about Leaf Group and its connection to Demand Media for yourself on these two sites:

https://en.wikipedia.org/wiki/Leaf_Group

https://www.leafgroup.com/

 

543 posts
Member since Dec 31, 2014

I didn't know about Demand Media. It was my understanding that IB was part of Hinzie Media and/or My Passion Media ("One of North America's largest travel publishers") here in the suburbs of Vancouver, BC. I just checked out Hinzie's website at https://www.hinzie.com/index.php and it seems to have been neglected of late - It used to list all their projects including IB, travel publications and other things but it is a virtually empty site now. I also checked out My Passion at https://www.mypassionmedia.com/. This site still seems  live and Ryan and Kevin are still shown as staff members, but there is no mention of InfoBarrel. The last I saw of Ryan on Facebook he was selling boxes of consumer goodies. On Linked In he now calls himself the Canadian subscription box guy.

543 posts
Member since Dec 31, 2014

Correction/addition to my previous post: The My Passion Media website has a timeline that shows InfoBarrel launched in July 2008, but there has been no update to the timeline since 2015.

543 posts
Member since Dec 31, 2014
2,436 posts
Member since Apr 14, 2010

The last time I got a 1099 from Infobarrel, which was a few years ago, it was from Demand Media.

Your research is interesting, because I had never heard of My Passion Media, but I checked their website after I saw this.  You are right that the site has not been updated since 2015. 

When my husband met with the executives at Leaf Group, they actually mentioned that they had purchased a number of media groups with a number of websites, including one called InfoBarrel. Since my husband knew I wrote for InfoBarrel, that got his attention. However, when I looked on the Leaf Group website and on the Wikipedia page, only a few websites were mentioned and InfoBarrel was not one of them.

Whoever owns this site, I wish they would show some interest and speak up once in a while, so we would know what was happening. 

543 posts
Member since Dec 31, 2014

So it looks as if My Passion Media has been sold and is now part of Demand Media. My hunch is that this probably happened about the time that IB started to be  neglected, and is probably why Ryan and Kevin are now ignoring FB Messenger posts (because they are no longer involved).

I just wish that Ryan and Kevin had been up front about this and that we had a contact person at Demand Media.

543 posts
Member since Dec 31, 2014

From a Canadian perspective this is just part of an ongoing pattern of Canadian businesses being bought out and then destroyed by US corporations.

 

543 posts
Member since Dec 31, 2014

Deb, do you think your husband could find out more from his contact at Leaf?

 

2,436 posts
Member since Apr 14, 2010

I'll see if he can get more information.

543 posts
Member since Dec 31, 2014

Great. Please keep us all posted.

 

543 posts
Member since Dec 31, 2014

Update: I just noticed that Ryan's Facebook page still lists him as a director at My Passion Media as well as Vice President of Canada Wide Media. Here is the link to his FB page:

https://www.facebook.com/Ryan.Craig.McKenzie

It's also his birthday today, BTW.

543 posts
Member since Dec 31, 2014

And here is Kevin's FB page

https://www.facebook.com/kdhinton

 

2,436 posts
Member since Apr 14, 2010

Thanks for this information.  Think I will wish them both Happy Birthday!  LOL 

I don't have an update on Leaf Group.  I don't know when my husband will be talking to them next.

543 posts
Member since Dec 31, 2014

Thanks for the update on the other thread!

Things can get very confusing in cyberspace.

1,095 posts
Member since Apr 27, 2011

Demand Media is the ones who own Livestrong, eHow and a few others. They got spanked by Panda  quite badly but before then they used to pay on a per article basis to contributors. You have probably visited one of their sites, because pre-Panda-Penguin they always were top of the search results.

104 posts
Member since Jan 24, 2013
Leaf Group [is] the old Demand Media, except they have expanded greatly to include a number of other sites such as LiveStrong and eHow (remember eHow???). 

 

Demand Media always owned LiveStrong (and contributed to Chron.com, SeattlePI, SFGate, USAToday, azCentral, among others). That one, and all of the sites under the Leaf Group umbrella are just niche sites where they've moved most of the eHow content. The niches include HomeSteady and Hunker (home repair, building, etc.), Sciencing (science), PocketSense and Sapling (finance), Cuteness (pets), BizFluent (business), Pen and Pad (writing), LegalBeagle (law), OurPastimes (hobbies), OurDailyLife (religion, etc.), CareerTrend (careers), and others I forget. A few things their staffers don't understand are still filed under the eHow site. They also own Leaf.tv, TheBump.com, and TheNest.com; and have sold off some of their travel to LoveToKnow as Trails.com

Most of the content remains unchanged, though they are paying a handful of people to rewrite some articles. The rewritten stuff is generally no more accurate than what it replaced, just longer -- apparently their SEO guru no longer thinks the sweet spot is 300 words.

 

124 posts
Member since Aug 20, 2014

This is depressing. Even if they aren't involved I'm sure they still have their accounts here. Can they at least sign on to fill everyone in on the status if not future of IB?

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