Your makeup base can make or break your entire look. The right shade applied properly gets you a smooth, even foundation. The right foundation should always look and feel light. The trick is to get two a or three different colors of the same brand and mix them to get the prefect shade. Remember that foundation is not a skin care product. Even after you choose the base for your skin type, you will still need a misturizer with SPF 15 to 20 or sunblock and an eye cream.
Clean, glowing skin is at the base of any great look - this true whether you wear makeup or not. If you are blessed with a clear complexion and think bare is beautiful, foundation is probably unnecessary. But if you prefer a polished finish or want a bit of coverage, the good news is that many products now provide extra pluses that take foundations beyond basic cover-up duties.
Foundations come in different formulations for different skin types, so choose accordingly. No matter what formula you choose, your goal is to let your natural radiance shine through, and that means picking a product that works with your skin's undertone. "Cool" faces have pink/blue undretones, generally lighter eyes, and blonde, brown, or black hair. "Warm" faces have yellow/golden undertones, generally brown, hazel, or green eyes, and blonde, red, or black hair.
How To: apply foundation
1) Start with clean face. Add a daily moisturizer and/or a primer or sunblock alone. Selecting the right shade of base for your complexion - be it fair, medium, or dark - is to a degree a matter of trial and error. Now with two or three different shades appropriate for your undertone that appear close to your skin tone, applied si de by side along your jawline. Blend a bit to see if one shade disappears or one tends to stand out. If both are noticeable, wipe away the residue and repeat the process with two new shades. Use the one that seems to disappear.
2) Place a dot of base on your forehead, your nose, and on each cheek; blend downward and outward with your fingertips or a makeup sponge. When blending along the sides of your face, smoothing the foundation in a downward motion will help prevent a buildup of makeup under line facial hairs.
3) Begin applying base a little at a time and gradually add more until you achieve the look you want - it's easier to add makeup than to remove it. Also, proper blending is a commonly neglected step, but it's essential for achieving a natural, makeup free look. For a seamless finish, run the wide side of a makeup sponge along your jaw and hairline to buff out any visible edges. Your sponge can also be used as an eraser if you feel your foundation looks a little heavy. Use the clean side to pick up excess foundation and buff out the finish.