Writers jealously guard their high priced keywords but this one just HAS to be shared.  Sorting the average cost per click (CPC) column in the Google keyword tool for the keyword ‘tattoo’ shows ‘tattoo me now’ with a CPC of over $176 dollars!  Something is seriously wrong here.

CPC of $176.11

Keyword researchers spend many hours on the Google adsense keyword tool or using tools like Market Samurai that use it.  Most researchers will make mental notes of the highest average CPC value they’ve ever seen.  Note that if you are using the Google keyword tool directly you need to enable the average CPC column to show up by clicking on the ‘columns’ button and enabling average CPC to show up.  With the average CPC column showing type in the keyword ‘tattoo’ then sort the results on the average CPC column by clicking the text ‘average CPC column’.  Look at number one.  I'm attaching a screen shot with this article.

Screen shot of Google's keyword tool

I’ve been watching the ‘tattoo me now’ keyword since I stumbled across it a week ago.  It is, by far, the largest CPC value I have EVER seen.  It is so large I just can’t believe it.  Searching on ‘tattoo me now’ does show an exact match domain name and it looks like a legitimate tattoo web page.  However, I also can’t help noticing that the next 620 results taking up 62 pages(!) of Google search results are the most amazing use of black hat SEO techniques I’ve ever seen.  Cloaking, keyword stuffing, anchor text on completely unrelated web pages, you name it, it is there.  Today I notice that the legitimate web site just got bounced from the number one position by an SEO scammer using a .ORG domain name.  There must be an entire adsense ecosystem that has sprung up around that long tail keyword.

Be warned if you want to explore this ecosystem to study the SEO tricks being used.  Make sure you have javascript turned off in your browser, use an ad blocking tool and you should probably use something like Noscript as a browser addon.  I strongly suspect some of those web pages will be attempting drive by downloading of the TrojanAV program, the fake virus detector that tries to extort money from you to remove itself.  I lost three days cleaning up my machine from that nasty little program after clicking on the third web page that Google returned when I searched on ASCII to EBCIDIC translation tables.  In 62 pages of results you can bet there is an infected site somewhere in that list.

Couldn’t Google stop nonsense like this?

Yep.  And that’s all I’m going to say about that.

Be careful out there folks.

For safety there are NO hyperlinks in this article to anything.


Proof: the screen shot

Screen shot of Google's keyword tool(40536)