It seems like a weird concept, but it's actually been the Video marketer's secret weapon for some time. Youtube SEO is a method of optimising your video and video page to get seen in both YouTube's search, as well as in Google.
With correct video optimisation and YouTube SEO, you can outrank websites in position 3, 2 or even #1 of Google with relative ease. being in those positions in Google can give you an enormous advantage over your competitors. The other big advantage is that your click through rates will sky-rocket due to the video thumbnail in the Google results.
If you don't know this already, YouTube is the 3rd most visited site in the world, and is also the world's second largest search engine. To top that off, YouTube is owned by Google, so you know the two have a special kind of relationship. Google really loves video! Google wants to serve it's users a variety of results, it wants rich media, it wants video!
Ok, let's get stuck in. Here's a few steps you need to SEO your YouTube vieo. of course, before you go ahead and SEO your video, you need to know exactly what keywords you want to rank for. For the sake of this tutorial, we'll assume you already have your chosen keywords.
OK, first off, name the video's file name with your keywords - keep it all lower case, and seperate words with hyphens (-). For instance, say you want to rank for "bicep curl technique", name your video: bicep-curl-technique.mp4.
Secondly, When creating your video title, start with the keywords at the beginning of the title, then try to repeat the keywords again. This is called "title stacking". An easy way to do this is to put a slight variant of your keywords in brackets somewhere in your title. for example: " Best Bicep Curl Technique (Bicep Curl Method) for super Biceps." you can see that your keywords has been used multiple times, yet it still looks Ok.
Third, you will need to get some ideas for tags. Search YouTube for your chosen keywords and rip the tags off the top 5 Videos, you can also add variants of your keywords in as tags, ike the title example.
For the fourth step, you will need a description. now if you have a script for the video, or even just someone talking in the video, chances are you will already have your keywords in there, since that is the topic of your video. So having a script or transcript will make things easier for you. Again, get your keywords in there where possible.
Fifth is your link, now of course you want the visitor to end up at your website, so you'll need a link in your YouTube description. place the link at the very beginning of your description, and make sure you have the http:// part in there so that YouTube will turn it into a click-able link.
The sixth step is to do with annotations. Annotations are text that you can include within your video. This text is indexable by Google, so having keywords in there helps too. Try to get at least one annotation in your video with your keywords in it. Don't overdo it, just one or two should do the trick.
Seventh and last step. Once your video has been processed in YouTube, and you have saved all your info, you should visit your video page. Now copy your video link out of the browser bar, and then click on edit. now add the link to the bottom of the description box and save. The reason for this is that sites always tend to scrape youTube videos, and when they do, their site will link back toy your original video on YouTube, giving your video some link juice.
And that's it. Chances are your competition haven't done this, which means you will be likely to get high up in search results, as well as in YouTube search as well.