If you are as upset about the discontinuation of Maybelline Great Lash Royal Blue mascara as I am, I can understand your frustration. So many wonderful products have been put out of commission that it makes you wonder if we should bother getting attached to any beauty product at all.

A few days ago, I was reading some articles about vintage Maybelline products when someone left a comment that they were sad about the discontinuation of their favorite mascara; Royal Blue Great Lash. What?! I began a frantic online search for more information and that seemed to be the talk of the cosmetic world.  It wasn't until I visited Maybelline's official website and read all the comments under the Great Lash section that it struck me. It's true! Please, not another old-school classic gone.

I went into my bathroom where my makeup vanity is and picked up my precious tube of blue Great Lash. This color has been a part of my life since 1972. It is  a shade that I could always count on to brighten my eyes when I was tired, or that looked awesome in the sun. I have used it for 45 years. It's affordable, it works, the blue shade is pretty and it still manages to bring back wonderful memories of junior and senior high.

If Maybelline doesn't listen to the complaints of hundreds of dedicated Royal Blue mascara users, what are we going to do? Eventually, we will have no choice but to find  another blue. Right now, I plan on using my precious tube sparingly. When the sad day comes that there is absolutely nothing left, I will have to make other choices.  

My Maybelline Mascara Memories

Great Lash Mascara Ad 1970'sCredit: Flickr.com by Twitchery, No Modifications, https://creativecommons.org/licenses/by/2.0/In the summer of 1972, I was 12 years old. I would be starting Junior High school that coming September and that was all I could think about. It was the year when teen fashion was all about bell bottom hip huggers, bikini sizzler dresses, baby-blue eyeshadow, pale pink frosted lipstick and Maybelline mascara at the drugstore.

In the days before the Internet and You-tube, we weren't encouraged or tempted to buy thousands of different kinds of mascara. You simply found one that worked and stayed loyal to it. My first Great Lash tube was just like the one pictured here in this vintage ad. The tube was barrel-shaped and lasted forever.

I had blackest-black and royal blue. The formula was always wet, but if you could wait a few minutes in between coats, you could get some incredible volume and length. What I loved about it was that the longer I had it, the better it worked. I was kind of disappointed when they updated the shape of the tube into the square one we have today. I loved the old-school packaging; change just for changes sake can be very annoying.

Wearing Royal Blue could always guarantee compliments. Parents didn't notice the blue lashes as much, so you could slip off to school without a stern lecture on the evils of wearing makeup. It pains me to think that this iconic mascara will be one of those things that you hunt for on eBay and Etsy as sellers fleece buyers with outrageous prices.

I refuse to pay $49.99 for a tube of Great Lash Royal Blue mascara on eBay. I will just have to try something new. If you feel the same way, you might consider better options than being ripped off.

Here are several blue mascaras on the market right now:

1. Loreal Voluminous Mascara- Cobalt Blue

Loreal Voluminous Mascara Cobalt BlueCredit: Courtesy of Amazon.comLoreal Voluminous mascara is a pretty good product. I have it in Carbon Black and it makes my lashes huge and thick.  It isn't ultra-expensive which is a plus if you are experimenting.

  •  Voluminous is still available in Cobalt on Loreal's official website. Of course, it could disappear tomorrow, but for now, it's still there.
  • You might be able to get a great blue shade payoff on your lashes with this one. Check the video below.


2. Golden Rose Perfect Lashes Mascara-Blue

Golden Rose Perfect Lashes MascaraCredit: Courtesy of Amazon.comI have never heard of the Golden Rose brand, but I am seriously contemplating this one. Here are a few reasons why this one might worth a try:

  • It's inexpensive, so it wouldn't be a budget buster.
  • Compared to the fatty brush of the Voluminous, this smaller one reminds a lot of the Great Lash brush; maybe a tad longer.
  • According to reviews, the blue shade is bright enough to show up even on dark lashes. There are customer photos you can see on Amazon.
  • It appears to be a thinner formula that works best when it dries between coats ( just like Royal Blue Great Lash was).

3. NYX Cosmetics Color Mascara-Blue

NYX Cosmetics Color Mascara, BlueCredit: Courtesy of Amazon.comI think this NYX Color Mascara could be another option to consider. NYX as a cosmetics brand gets more positive than negative reviews online. I can't say I have tried their mascara, but I do have an eye shadow single that I am very happy with.

  • This mascara is described as highly pigmented with a good color payoff.
  • It is an easy-to-remove formula in a shade of blue very similar to Great Lash Royal Blue.
  • The tube isn't very glamorous looking, but then again, neither is the pink and green of Great Lash.  However, it's very affordable and from the picture, the brush appears to have enough of a generic shape to be able to apply it without too much hassle.

4. Pure Ziva Royal Blue Mascara

 Pure Ziva Royal Blue MascaraCredit: Courtesy of Amazon.comThis mascara has interesting possibilities although there are pros and cons that need to be considered.

  • The Pros: It appears to be a vegan-friendly mascara free of parabens and not tested on animals.
  • Gentle enough for contact lens wearers.
  • The Cons: It looks more "electric" than Royal Blue Great Lash, but that is just my eyes and this photo.  You can read the reviews from women who describe the color.
  • It costs more than three times the amount of a tube of Great Lash.



There Can Never Be An Exact Dupe For Royal Blue Great Lash

Looking at all these different blue mascara brands trying to choose a replacement for Maybelline  Great Lash in Royal Blue is disheartening for any long-time user of this product. There is no exact dupe. In the first place, finding a shade with the right level of "royal blueness" will take some searching. Finding one that has the same brush shape, consistency and price range is an even longer shot.

The biggest reason why no other blue mascara will ever be a dupe for our Great Lash are the memories. There is no way to use and love a product from the time you are a young girl to the time you are a middle-aged women and dare think a different product will give you the same experience.

On a more positive note, there are rumors online that Maybelline has taken all of the complaints to heart and will be re-introducing Royal Blue Great Lash in May. I can't wait to see if this is really true. If it is, stock up ladies!


UPDATE- Maybelline Brings Back Royal Blue Great Lash

Maybelline Great Lash Washable Mascara, Royal Blue, 1 Tube
Amazon Price: $7.50 Buy Now
(price as of Sep 10, 2019)
Kudos to Maybelline for listening to their customers! It's nice to see this iconic, old-school mascara on the shelves again.